Jacqueline Edelman

The Right Step Up

When a customer walks into a showroom, they usually have a vision of what they want and a budget they hope will buy it. The vision is vivid, and the budget is often set before they understand what a spa costs and which features will matter long after delivery day. That is where the upgrade conversation begins.

Current Issue | Features

An old name becomes a new player

In 1957, PDC began as a fiberglass job shop in Williamsport, Pennsylvania. By 1982, the Livingston family’s second generation retooled the business and introduced three PDC spa designs. It has made its own hot tubs ever since, while also building shells, complete spas and private-label products for other brands. That work established PDC’s credibility with industry insiders but often sent its manufacturing reputation further than its name.

Features | Current Issue

AI in Business: Smarter, Faster and Still Human

The spa business has always been a people business. From the first showroom visit to the final installation, success is built on relationships, trust and expertise. Customers don’t just buy a hot tub, swim spa or sauna — they invest in a lifestyle, and they want confidence they’re making the right decision.