Watkins Wellness: Refining the Brand Story
Watkins Wellness has restructured how its entry-level hot tubs are positioned, bringing the Freeflow line into the Hot Spring brand to create a more unified showroom story for dealers.
Haviland’s Creative Chemistry Center
Haviland Enterprises, Inc., a globally recognized chemical manufacturer and distributor, has opened its Creative Chemistry Center, a $7 million, 11,000-square-foot research and development lab in Grand Rapids, Michigan.
Pulse Check
Before you chase new leads, do a pulse check on your cold ones. “We treat ‘cold’ as inactive — not dead — and maintain systems to reengage them,” says.
Saun-ic Boom
Sauna sales are up like never before, with roughly 1.5 million U.S. households now owning saunas and adoption growing at about 5% annually as more consumers invest in at-home wellness. Residential saunas accounted for nearly 60% of market share in 2024, and North American sauna revenue topped $255 million in the same year, according to industry research.
Jacuzzi J5: Reinventing Relaxation
For 70 years, Jacuzzi has pioneered hot tub design, bringing health and relaxation to millions. Now, its new J5 Collection sets a next-level standard in backyard luxury. Erica Moir, senior vice president for product design, marketing and engineering innovation at Jacuzzi in Chino, California, says this new line of hot tubs will bring an elevated experience like nothing in the industry.
The Science Behind the Soak
Hot tubs are fun. And fun sells. But for health-conscious customers, including those with debilitating or chronic health issues, hot tubs and spa-adjacent products also enhance quality of life, serving as key parts of wellness routines.
Speed to Lead
If you don’t respond to a customer inquiry within five minutes, you’ll likely lose the sale.
“[Retailers] are leaving money on the table if they neglect it,” says Cole Taylor, owner of Southern Leisure Spas and Patio in Flower Mound, Texas.
Infinitree: Nailing the Niche
For over a decade, Infinitree has served the spa industry through state-of-the-art spa cabinet design.
Stand Out
Making yourself heard above the din of larger retailers’ lower prices and large selection may feel intimidating. But here’s the good news: You already have the tools you need to be your community’s go-to for all things hot tub-related.
You’re Hot Then You’re Cold
Despite once being outliers, swim spas and cold tubs — also called ice baths or cold plunges — are emerging as popular products in the hot tub industry.
If the Price is Right
When it comes to the complex question of hot tub pricing strategies, there isn’t a one-size-fits-all method.
Good Vibes Only
Are you curating a killer showroom experience for your customers, or are your displays killing the shopping vibes?