Chelsea Kowalski

Joined May 27, 2021

Articles 33

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Shifting into Shipping

Subscription-based water care kits are gaining traction, securing repeat purchases as well as long-term consumer engagement, according to a 2026 Allied Market Research report. “Consumers choosing to shop online is not a trend our industry can afford to ignore,” says Rene Huston, president of Patio Pleasures Pools & Spas in Sun Prairie and Madison, Wisconsin. 
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Saun-ic Boom

Sauna sales are up like never before, with roughly 1.5 million U.S. households now owning saunas and adoption growing at about 5% annually as more consumers invest in at-home wellness. Residential saunas accounted for nearly 60% of market share in 2024, and North American sauna revenue topped $255 million in the same year, according to industry research.
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Jacuzzi J5: Reinventing Relaxation

For 70 years, Jacuzzi has pioneered hot tub design, bringing health and relaxation to millions. Now, its new J5 Collection sets a next-level standard in backyard luxury. Erica Moir, senior vice president for product design, marketing and engineering innovation at Jacuzzi in Chino, California, says this new line of hot tubs will bring an elevated experience like nothing in the industry.
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Speed to Lead

If you don’t respond to a customer inquiry within five minutes, you’ll likely lose the sale. “[Retailers] are leaving money on the table if they neglect it,” says Cole Taylor, owner of Southern Leisure Spas and Patio in Flower Mound, Texas.
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Stand Out

Making yourself heard above the din of larger retailers’ lower prices and large selection may feel intimidating. But here’s the good news: You already have the tools you need to be your community’s go-to for all things hot tub-related. 
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