Building a Future
In 2017, the Johnson City Area Home Builders Association began partnering with local high schools to create Battle of the…
The HR Tool You’ve Been Missing
People are watching more video online than ever before, according to Wyzowl’s State of Video Marketing 2022 report. It’s data…
Too Legit
Google has been a market leader in online advertising for years, and continues to crank out a plethora of tools…
Reversing the Sales Funnel
In a time when hot tubs can take several months to be delivered, dealers are shifting focus from sales leads…
Life Essentials: Providing a Lifeline
POOLCORP recently added three cover lifters to its Life Essentials line, further diversifying the range of accessories beyond maintenance products….
Hello, Burnout
A recent survey from Blind — an online community where all types of professionals worldwide anonymously share advice, feedback and…
A Virtual Advantage
If conducting virtual troubleshooting diagnostics and appointments were not part of a hot tub dealer’s customer service pre-COVID, many dealers…
Swing Sets: Let’s Play
Hot tubs aren’t the only products getting swept off showroom floors these days. In the wave of increased demand for…