Every now and then, we do something crazy and it works One of the things I love about talking to hot tub retailers is hearing the weird and unusual things they’ve tried to get customers in the door or to generate new revenue streams. These don’t always work, and sometimes
We’re under new ownership In our “Tales of Sales” feature, we report on ownership transitions at hot tub retail stores, and it turns out we have another story to add — mine. As of this publication, I am the owner of SpaRetailer, along with our other publications PoolPro, Spasearch and Poolsearch.
10 Years of SpaRetailer and Retail Stars About this time 10 years ago, the first issue of SpaRetailer came out; I joined the team a few months later. Ten years is a big milestone, especially considering the economic challenges we faced right off the bat. It wasn’t easy. But there
Welcome to our second annual Backyard Living edition I find it refreshing to move away from hot tubs for a short time in order to consider the rest of the backyard and the opportunities it offers spa retailers. I know you’re constantly trying to figure out how to get more
Industry acquisitions are keeping us all on our toes I was about halfway done writing this column when I got the news that Jacuzzi had purchased Hydropool. That changes things a bit, doesn’t it? I had been planning to write about living in community — your business, your customers and