Streamlining Customer Service
Responding quickly to customers who want to buy hot tubs could be the difference between retaining them or losing their…
Too Legit
Google has been a market leader in online advertising for years, and continues to crank out a plethora of tools…
Reversing the Sales Funnel
In a time when hot tubs can take several months to be delivered, dealers are shifting focus from sales leads…
Keep ’Em Coming Back
From slowed parts production and raw material shortages to job market woes, hot tub customers are experiencing an increase in…
Hello, Burnout
A recent survey from Blind — an online community where all types of professionals worldwide anonymously share advice, feedback and…
Telling Stories
Spa retailers have embraced the stories option on social media to promote their products and services, and are finding that…
Keep Talking
Everyone has Facebook on their phone — at least that’s what customers assume when they send a spa retailer a…
Keeping Up (Web) Appearances
Web maintenance is a necessary, time-consuming task for pool professionals. When balancing other business priorities, website issues can go undetected…
The 100-Year Flood
Ben Poggemiller, co-owner of Urban Life Pools & Hot Tubs in Steinbach, Manitoba, Canada, says with so many hot tub…
Selling on the Screen
If you had asked retailers in January of this year if they’d be selling many spas over FaceTime or Zoom,…
A Quick Chat
The COVID-19-induced home improvement boom continues to bring historically high inquiry rates for spa retailers. During this fortunate sales increase…
Adaptive Creative
In a digitized world, spa retailers have found value in digital billboards. Cavanaugh Pool, Spa & Patio in Madisonville, Kentucky,…