Crazy for QR
For most, QR codes have become an unavoidable part of modern life, whether in restaurants, outdoor advertising, event ticketing or many other spaces.
The Perfect Mix
Connecting with customers is essential for retail success, but what are the most effective ways to reach out?
Where Everybody Knows Your Name
When finding the right marketing partner, trust is the key to success. With so many agencies and professionals, a local relationship may give you the most bang for your buck.
Teaming Up for Success
When attendees of the Topsfield Fair in Massachusetts strolled the site last fall, they came across a possible first for the hot tub industry.
When Opening Your Front Door Isn’t Enough
As everyone in the industry is acutely aware, the demand for hot tubs is not as superheated as it was during the pandemic.
Making Your Store a Destination
When Sky Matula opened The Hot Tub Store’s sixth showroom in Santa Rosa, California, he knew he wanted to do something different.
Spa Dealers Find Sales and Promotions Help Manage Inventory
Spa companies may need to get creative when considering ways to bring in customers and move inventory.
Content Marketing for Spa Companies
Content marketing can be a powerful way to signal that your spa business is strong and professional without having a conversation.
E-Commerce Made Easy
Portsmouth, New Hampshire-based Great Bay Spa & Sauna is one company that’s on the leading edge of e-commerce, thanks to its website at greatbayspas.com.
Drip It Like It’s Hot Tubs
A drip campaign is a series of automated emails sent to potential and current customers. Each message shares information that might be useful or interesting to the audience, based on a particular topic or customer activity.
Into the Groove
When the pandemic threw supply and demand out of whack, many retailers scaled back their marketing to focus on getting products to customers.
Cause Marketing
According to Business Wire, consumers are now more interested in how a brand addresses social and environmental issues when making a purchase.