Ready For Your Close-up?
Ever heard of Casey Neistat? He’s all over YouTube with videos major companies have paid him to make, all with…
Unveiling New Lines
When adding grills, furniture or another spa manufacturer to your product offerings, the inclination is to run print or broadcast…
Reconsider Snail Mail
In addition to writing for SpaRetailer, I am a marketing strategist and copywriter. In those latter two capacities, clients and…
Click Like
Facebook advertising can be very profitable — if you do it properly. Out of necessity, in the last two years…
All Eyes On You
Truck wraps, logo uniforms…retailers have used these and other means to brand and promote their businesses for years. Here, a…