Experiential Retail
Retail used to be fun. Before the recessions of 1980 to 1982, many retailers were organizing events and promotions to…
Start with Hello
I recently walked into a RV store to take photos for an upcoming seminar. I had permission to take the…
Most Attractive Design Trends
Trendy is not the first thing that comes to mind when you think of a spa store. “Nice,” “attractive” and…
Outdoor Lighting for Better Living
Outdoor living areas are the new décor frontier. They are a great opportunity for your stores to offer new shopping…
Experiential and Sensory Design
Every decade or so, a new term is coined to ensure retail success. In the last few years, the term…
Does Consistency Matter?
Years ago, you could walk into a McDonalds in Tai Pei, Taiwan, and other than the addition of Chinese characters…
Retail Tech Tools
ONCE UPON A TIME, all the tech you needed to run a successful store was a decent cash register. Now,…
Money Metrics for Visuals
I was driving north up the highway to Portland, Oregon, when I noticed a huge inflatable blowup of a couple…
Integrating Backdoor Living
When you barely have space to show your spa selection, where can you carve out more for a backyard-living area?…
Go Outside and Play
Go outside and play: Those were the four words I heard every day growing up on Long Island, New York….
Throw Out the Rule Book
Visual presentation — for a liquidation sale? Who cares: You’re closing! Right? But there is more to a successful closing…
Service Style
It would be so nice if your customers came into your store regularly to check out the new spas and…