All Are Welcome
When a potential customer sees your ads or your store, do they feel comfortable coming to shop if they know…
Parking Lot Profits
You’re driving along listening to the radio, when ahead you see a big white tent with banners waving in the…
Crazy About Clutter
If you aren’t watching “Tidying Up with Marie Kondo” on Netflix, you probably know someone who is — and annoying…
Train to Maintain
Your employees should be trained in the art of keeping your store in top shape. Clutter, dust and stains visually…
Let’s Get Visual
On Nov. 1, I’ll be speaking at the International Pool | Spa | Patio Expo in Las Vegas at the…
It Can Be Done
I’ve been visiting local spa stores to prepare for my seminars at the International Pool | Spa | Patio show…
What’s a CVSM?
A Custom Visual Standards Manual, or CVSM, is one of the best ways to guarantee your employees maintain the look…
Experiential Retail in Your Spa Store
A customer-experience expert secretly shops your store and reports on the experience. Then, she or he spends a day or…
Experiential Retail
Retail used to be fun. Before the recessions of 1980 to 1982, many retailers were organizing events and promotions to…
Start with Hello
I recently walked into a RV store to take photos for an upcoming seminar. I had permission to take the…
Most Attractive Design Trends
Trendy is not the first thing that comes to mind when you think of a spa store. “Nice,” “attractive” and…
Outdoor Lighting for Better Living
Outdoor living areas are the new décor frontier. They are a great opportunity for your stores to offer new shopping…