Pricing, Signage and Your Image
I went into a hot tub store a week ago. There wasn’t a price in sight. Not one. Nothing on…
Red Sink’ Challenge
In the 2021 show issue of SpaRetailer, we issued a challenge to show us your ‘red sink’ designs. As columnist…
Create a ‘Red Sink’
Every time I go into a spa store, my first thought is, “What sets this apart from all the other…
Augmenting Reality
How many people come into your store, fall in love with a spa and wonder out loud, “Do you think…
Light at the End of the Tunnel
After a long year, a lessening of the most frustrating COVID restrictions may bring some breathing room into your retail…
Opt Outside
I must have heard “go outside and play” thousands of times in my younger days. At that time, we had…
Trust Your Gut
How many times have you heard someone say, “I have a gut feeling about this?” Or do you say it…
Wide Open Spaces
You have customers, you have orders — and you have more open space than you ever thought possible. It’s time…
Empty Store Solutions
I’m sure if you complained to your friends that business is so good you don’t have enough product to keep…
Fill ’er Up!
If you’re a spa retailer, this pandemic has been oddly good for business. Many of you are extra busy thanks…
Safe Sales, Inside and Out
We are going through the best of times and the worst of times. While some retailers are shutting their doors…
Year-Round Appeal
I have visited many spa stores in the Pacific Northwest thanks to writing for SpaRetailer, speaking at the pool and…