digital edition

June/July 2026

Artificial intelligence offers new ways for spa retailers to improve efficiency, organize information and solve long-standing business challenges. But as AI-generated content becomes harder to distinguish from reality, industry knowledge, genuine customer relationships and trust are more valuable than ever. In this issue of SpaRetailer, we look at how businesses can use AI thoughtfully, what today’s hot tub buyers expect and why authenticity remains essential to establishing your company as a trusted expert.