Success With a CPA
If you came out of tax season feeling like you left money on the table, it might be time for…
Demos that Dazzle
If you sell swim spas and you’re not sure how much is riding on your ability to nail the wet…
What Tesla Knows
Elon Musk is changing the nature of transportation both on earth and in the cosmos. His aerospace manufacturing and space…
Frightening Freight
America’s 3.5 million truck drivers move 10.5 billion tons of freight every year, a full 71 percent of everything shipped…
Push, Pull, Lift, Squeeze
Some spa dealers have the luxury of servicing flat, temperate, cookie-cutter suburbs where they can show up to a job…
Deliver Like a Pro
The always-evolving spa industry is driven by innovation: upgrades, advances and product improvements are the norm. Yet one device continues…
Tested, Tried and Successful
More and more tech companies are developing software for the hot tub industry, which is good news for spa retailers…
Clear Comfort: Finally Chemical Free?
Few men are crueler to spa water than Steve Berens. The CEO and founder of Clear Comfort turned perfectly good…
Sunbelt Spas Evolves Again
The spa gods tried their very best to kill Sunbelt Hot Tubs. The company’s four-decade evolution from local retailer to…
Does Your Store Need a Dress Code?
The hot tub retail world is a fairly informal industry — the central product, after all, is leisure. But formality…
Survival Guide
Sue Rogers of Oregon Hot Tub knows timing is everything. Six weeks after she bought the Portland-based hot tub retail…
Creative Benefits
For Brian Quint of Seattle-based Aqua Quip, the regional labor pool has talent, high expectations and plenty of options. Washington…