Carolyn Koenig

More than Maintenance

For many spa owners, cleaning filters is an occasional chore that is often procrastinated until there’s an issue with cloudy water or a spa that’s mysteriously not heating. But for spa professionals, filters are foundational to a hot tub’s performance and longevity.

Operations

Paying the Rent and Securing the Future

Looking beyond one-time sales, spa retailers count on recurring revenue to provide a consistent, reliable source of income to manage expenses, plan for growth and navigate a sometimes uncertain market.

Profile

More Than Numbers

Retiring from a job you love can be bittersweet, but leaving a lasting legacy is a true joy. It’s something Ken McCargar, former Western territory sales manager for MAAX Spas, knows well after retiring in December following 25 years of service.

Swim Spas

Triathlon’s Tri-Zones Set New Bar for Tubs

Sometimes a new hot tub or swim spa product launches with a ripple of interest, but other times, as in the case of GPM Distributors’ new Icelandic Triathlon, it hits the market with a splash.

Profile

From Family Business to Industry Icon

Like many experts in the hot tub industry, Corinne “Corie” Kraft developed her business acumen and adventuresome spirit at an early age.

Marketing

Promotion in Motion

For spa retailers, promotional calendars are more than a timeline tool, they also help capitalize on peak periods, provide consistent customer engagement and assist in carving out enough time to promote and pivot if necessary. Here are tips from spa retail experts to jump-start your promotional efforts.

Backyard Living

Extending Summer’s Vibe – and Sales

For families eager to extend their backyard relaxation — and for spa retailers looking to sustain their sales momentum beyond the summer rush — the solution is simple: outdoor heaters.

Features

Safety from Showrooms to Soaks

Whether it’s solving day-to-day problems or plotting long-term growth, spa retailers have a lot of priorities but chief among them is workplace safety.

Backyard Living

Beyond the Grill

The sizzle of burgers on the grill, the aroma of hickory-sauced ribs from the smoker and cold drinks at the ready are all part of the typical backyard barbecue experience, but there’s a twist to this familiar scene.