By The Numbers | CoachingSearching for the Perfect Ad MixDon’t we all want to know how effective our advertising is? Is there a minimum we have to spend? Is…Read More Searching for the Perfect Ad Mix
By The Numbers | CoachingOpen Your BooksWhen people join The Gemini Program and adopt its principles, we tell them they have to open their books to…Read More Open Your Books
By The Numbers | CoachingAre They Worth It?I hear both extremes when I ask about the value of participating in home shows. Some dealers spend 80 percent…Read More Are They Worth It?