Caldera Spas: Small Changes, Big Payoff
Caldera launches redesign of its top line offering, helping to keep them at the forefront of consumer tastes and bringing them more in line with the overall brand.
The Trouble with Warranty Work
What the hot water industry boils down to is simple: It makes and sells large appliances. Sometimes, appliances break. And…
Aqua Swivel Seat: Innovation From Tragedy
People fall in love with their hot tubs for many reasons. From the health benefits to the time spent with…
Qualifying for a Raise
Hot tub industry employees find themselves in a uniquely beneficial situation as the nation’s economy fluctuates. While employment continues to…
Hot Seats
After 11 years of racing for all three NASCAR National Series, Ryan Truex is still searching for his elusive first…
Alexa, What Has Beachcomber Done Now?
Beachcomber is celebrating its 43rd anniversary with a trio of limited-edition, full-feature spas packed with light and sound options —…
Northern Hot Tubs: Online Showroom
Selling hot tubs online is not exactly a cutting-edge concept. Manufacturers have tested the direct-to-consumer, drop-ship model for years, while…