Lucite: Colors to Come
Chris Robinson has a colorful job. He spearheads the group at Lucite International, deciding which spa siding colors stay and…
Marketing: Then and Now
Let’s drift back to the magical year of 2007. On average, American’s were spending about $3.40 a gallon for gas….
Patio Promotions
Patio furniture can be a tough category for hot tub retailers. Many retailers are so concerned with losing the spa…
Managing Multiple Locations
Growth. We need it as humans and in business. How do you effectively manage multiple locations? Two retailers who’ve successfully…
Promoting a Grand Opening
When you’re expanding, moving or opening a new location, the to-do list is long, but make sure to consider the…
Tamping Down the Tech
Not long ago, it seemed every company had a hot, new, high-tech gadget they were rolling onto the spa market….
Confer Plastics: Restor-A-Spa Kit
If you repair and rehab previously owned spas for resale, you know profit margins can nosedive if the tub’s exterior…
Signature Spas: Proudly Made in America
Mike Johnson is excited to talk about Signature Spas, he has plenty of reasons, but his No. 1 reason is:…
Leisure Concepts: Step by Step
Mike Genova of Spokane, Washington–based Leisure Concepts has an eye and vision for detail. The company’s recent release of a…
Six Rules of Successful Email Marketing
If there were a way to turn $1 into $38, would you do it? Bet you would! In its 2015…
Salary Cap
This issue of SpaRetailer is an actuary’s dream come true: Numbers, stats and percentages, presented to help in all areas…
Ready For Your Close-up?
Ever heard of Casey Neistat? He’s all over YouTube with videos major companies have paid him to make, all with…