Nadine Nuzzo, Retail division manager
Arvidson Pools & Spas
Three locations in Crystal Lake, Palatine and St. Charles, Illinois

Consistency is always important in planning marketing strategies, and we use a yearly marketing calendar. Our most successful seasonal promotions have recently centered on the growing consumer focus on health and wellness. Our products naturally align with this trend.

One particularly successful promotion we launched was called “Soak and Sweat.” This offered a discount to customers who purchased both a sauna and a hot tub.

Additionally, our annual “Dog Days of Summer” event in August is always a hit. Throughout the month, we run pet-themed promotions, and in the lead-up, we partner with local businesses to gather donations for raffle baskets. On weekends, we host local animal shelters at our stores, providing a space for pet adoptions. We offer pet snacks, a dog wash station and refreshments for owners. Raffle tickets are sold all month, and all proceeds are donated directly to the participating shelters. It’s an incredibly popular event with our customers and is a lot of fun for our team as well!