Issues

  • April/May 2026

    This issue of SpaRetailer takes a forward-looking approach to one of the most critical drivers of dealership growth: lead generation. While the industry celebrates major milestones — including Caldera Spas’ 50th anniversary, Master Spas’ 30 years, Softub’s 40 and QCA Spas’ 60 — the focus here is on what sustains businesses beyond those achievements.

  • February/March 2026

    Every other year, SpaRetailer’s Power Women feature highlights the women whose leadership strengthens the hot tub and wellness industry — not through titles alone, but through the way they build teams, grow businesses and shape lasting relationships.

  • Show Season 2025-26

    Join us as we look back on how far the hot tub industry has come — and where it’s headed next. This issue celebrates the innovators and retailers who built the foundation of the business and continue to drive it forward today. From honoring industry pioneers and exploring the legacy of the Jacuzzi family to highlighting this year’s Retail Stars and the exciting new PHTA Center of Excellence, this issue is all about progress, passion and community.

  • October 2025

    Join us in celebrating the best of the pool and spa industry. In this issue of SpaRetailer, we spotlight our second annual 30 Under 40, recognizing young professionals shaping the future of the business. We’re also looking ahead to the Pool | Spa | Patio Expo and honoring the newest Hot Tub Hall of Fame inductees:


    Alice Cunningham (Olympic Hot Tub)

    Joe King (King Technology)

    The Jacuzzi family

  • August/September 2025

    The August/September edition of SpaRetailer dives into event marketing, top sellers, and tips to sustain momentum. Publisher Megan Kendrick uncovers the rich, surprising history of swim spas. Explore science-backed insights, leadership shakeups at Jacuzzi and May Manufacturing, and Expo updates.

  • June/July 2025

    Explore how hot tub retailers are overcoming current obstacles by leveraging creative solutions such as finding recurring revenue streams, optimizing financing, and ensuring a speedy response to customer inquiries.

  • April/May 2025

    The industry grapples with tariff unknowns, keep yourself healthy and join the IHTA!

  • Show Season 2024-25

    Wrapping up our last issue of 2024 we announce the first inductees into the Hot Tub Hall of Fame! We continue our succession planning series, and cover both the PSP and Pool & Spa Show.

  • October 2024

    30 Under 40 is here! Our new annual program launches in this issue of SpaRetailer. Plus, we continue our succession planning series.

  • August/September 2024

    Ready to give your sales a jumpstart? Explore this issue to do just that OR sign up for our sales training program.

  • June/July 2024

    We highlight six women doing great work in the hot tub industry — plus continue our succession planning series.