Issues

  • Show Season 2015-16

    Celebrate the staff and the unsung heroes of the 2015 Retail Stars. Find out how these companies have grown and the employees that are determined to move the industry forward. Discover their lessons of hard work from stories and figure out how they can be applied to you and your business. Also learn how to assess your company’s morale and increase profits by shifting its focus.

  • September/October 2014

    Hear all of the secrets from the great time managers of the hot tub industry. From priority management to skill delegation, these three professionals tell you not what you need, but what you want to know. Long overdue changes to hot tub covers are finally on their way, don’t miss seeing it for yourself. Lastly, learn why raising standards is something you should care about.

  • September/October 2015

    What is your plan when a natural disaster affects your business? Figure out how to deal with the impacts these disasters have on your community and how to deal with the unavoidable. Learn also how to increase sales with nonverbal communication or how to unify your employee teams.

  • July/August 2015

    The spa industry can learn a lot from the boating market. Find out more through Michelle L. Cramer’s article on the Discover Boating campaign. Learn the scientifically proven health benefits that come with hot tub use. Find out other products that will increase a health-orientated image in your store.

  • May/June 2015

    Get a close look at the crowded Toronto hot tub industry. How to stay competitive when competition is everywhere. Discover the latest developments in a growing swim spa technology segment. Also, drawing from other industries may breathe new life into your store’s customer experience

  • March/April 2015

    What are your plans for extreme drought? Hot Tub stores frequently face water shortage issues that inhibit their sales. Learn the ways you can educate and prepare/fight against the dry months. Also read about how management style and the use of mentors can grow your company.

  • January/February 2015

    Take a look into APSP’s new wave of young professionals and how they bring a bright future. Younger hot tub owners seem drawn to less complexity when it concerns chemicals. Discover the key traits that separate the most successful hot tub dealerships from the rest. Read tips on how to sell to different generations.

  • November/December 2014

    Look at a break-down of the master calendar that keeps everyone at Aqua Quip on the same page. The large color coded calendar keeps them on the mark for events and the budgets these events require. Planning is the name of the game and you can read up on how it should factor into your inventory buys. Comprehensive planning saves headaches and money, so why not learn from the best?

  • July/August 2014

    Seven retailers reflect on their beginnings in the hot tub industry and share how their business got off the ground. Other retailers give insight on what measure are needed to successfully sell exercise pools. Selling swim spas takes dedication and a new approach to the sale strategy. Learn how to determine the value of your business based on formulas.

  • May/June 2014

    Sometimes, to relax and get rid of worrying stress, you just have to get out of the office (something that won’t take much convincing). Avoid burnout and take some time to recharge. Also, read about store safety and see just how safe your employees are in their workplace. Know the right questions to ask so you can uncover the true needs of your customers.

  • March/April 2014

    The Affordable Care Act has hot tub dealers anxious, as they wait to see its impact on business. Developing leadership skills that make you more than just a boss to your employees. Avoid common mistakes when it comes to selling salt systems. Learn also how to combat service problems in cold weather.

  • January/February 2014

    Dave Riley explains how your service department has hidden profits worth looking into. Hear how Jamaican children got a new school thanks to Master Spas’ help. Learn about outsourcing social media and when/how to do it. Also take and in-depth look into our trade certified endorsement. read what it takes and how to apply.