Learn about the people who made the biggest impact in the hot tub industry this year. Hear their stories and see how they came out on top. Apply for our audited independent endorsement, so you can prove how great your business really is. Study the strategies and techniques needed to hire top-notch employees.
Surviving bad reviews in the digital age is no easy feat. Learn ways to move past the virtual black eyes and retain a good reputation. Generate year-round revenue with the holiday market. Discover what the perfect technician looks like and where you can find them. Having issues with your advertising budget? Find the best place to spend it.
The Retail Stars of this year reflect on the most significant decisions they made for their business. Manufacturers aim to hit a wider demographic with new, smaller swim spas. Gain insight on what retailers believe is the best way to keep good employees around. Increase your closing ratio for hot tub sales with some simple tips.
Jacuzzi Group Worldwide may become the industry’s first super power, purchasing Dimension One Spas. Meet the visual demands of high-end clients without sacrificing hydrotherapy in concrete applications. Retailers share some of the bizarre things they found stuffed, stuck, and wedged in hot tubs. Find out how to design your store for customers of all ages.
Georgia Spa Co. shares the planning, the risks, and the grand opening of their new Atlanta store location. A simple inspection will minimize legal risk and protect your business. Discover the importance of acrylic and how it is designed, developed and manufactured. Simplify confusing financial statements to fully understand your numbers.
Four married couples share how they survive the hot tub industry and how they survive each other. Construction near your store? Learn how to maintain foot traffic when the odds are stacked against you. Understand UV sanitation and why it’s making a comeback for hot tubs. Bullfrog Spas redesigns its entire hot tub line.
Read our IPSPE handbook to know what to do, where to go, and what to see when you’re in New Orleans. Hear the story of a hot tub retailer whose town boomed during an oil rush. Learn how to properly brand your own products before you talk to a seller. Make your spa delivery an extension of your excellent service.
Paddleboards and spas may go together better than you would think according to Dimension One Spas. Find out what our neighbors in the north are up to; read the rundown of seven Canada-based companies. Avoid “crisis mode” when establishing realistic marketing plans. Also, greatly increase your profits by merchandising you hot tub accessories.
Retail stars share their best ideas that increased their bottom line. Master Spas updates us regarding their partnership with champion swimmer Michael Phelps. Discover the charities that retailers support and how they determine the amount they can give. Learn the best way to dress up your windows to attract customers.
Four people share their experience of healthy living with a swim spa. Make your financial statements work for you and help you run your business. Learn the same things retailers did when they hired a show team. Explore the vital ability to monitor and maintain a positive reputation online.
Learn the strategies to turn your off-site event into a success through signage, promotions, and show-specific marketing. See how the three bottom lines of your financial statements give a complete picture of your business. Retailers review the ins and outs of warranty repair work. Jaden Kemp from Bullfrog Spas shares the numbers every retail store must monitor.
Tired of hearing negative things about chlorine? We reveal the truth about its effective use and efficient cost, arming you to defend this sanitizer against complaints. Also learn how to navigate non-chlorine options with your customers. Read our step-by-step guide on constructing a business plan. Read tips on how to get yourself out of a sales slump.