The year 2011 in reflection. The economic highs and lows, industry milestones and new products may inspire thoughts for the upcoming year. Read through the SpaRetailer guide to all hot tub—related seminars at this year’s international Pool | Spa | Patio Expo. Retailers share how one can navigate a healthy lifestyle through their hot tub.
Hot tub retailers often branch out into a variety of outdoor products. What has worked and what hasn’t? Canadian manufacturers share the steep challenges they face due to the recession. How does business and the economy compare from last year to this year? Understanding hot tub water chemistry is a must for spa technicians.
Putting business and customers first led these retailers into becoming stars of the industry. Swim spas are a growing segment in the hot tub industry, but it is no doubt that they require a unique strategy to market and sell. Which social media methods work, and which methods cause nothing but headaches.
Learn about the unsung heroes of the hot tub industry. Some reps spend hours a day and weeks away from their families on the road to keep their retailers happy. Meanwhile, manufacturers and retailers are working overtime looking for new ways to get their products in the hands of consumers. Find out also how retailers deal with used hot tubs.
Online retailing presents issues to everyone. How do companies compete with cut-rate pricing and continue to provide the best service possible? Manufacturers take advantage of the slow winter season to send their dealers on training trips. Learn how to handle haggling customers in good times and in bad.
Rising spa imports from east Asia create a growing concern for the industry. The Most-awarded Olympic swimmer Michael Phelps enters the hot tub industry with the Michael Phelps Signature Swim Spa by Master Spas. Know how to maintain your budget and sanity when opening a hot tub retail location. Follow two hot tub manufacturers on the newest trends in spa design.
If you are going to invest in going to the IPSPE, make sure you make the most of it. With some new tricks, Manage your store, personnel, website and service department more efficiently. It’s easy to get tunnel vision when growing your business. Remember we are all in this together when it comes to new legislation regulations and industry efforts.
Surveys say you are worse off than you were two years ago. See the data results and judge for yourself. Four retailers reveal their revenue boosting secrets they use to get their business out of a slump. Protecting customer information from hackers on your website is vital. Find out how to make your online business deals safe.
Retail stars from across North America share their secrets to success and the challenges they face. Hear tales across the country about problems regarding snow and fights over water. Successful internet marketing isn’t so hard with these seven easy steps. Avoid making your store look like it belongs to the Grinch. Start planning now for the Christmas season.
The story of one hot tub retailer that had the pleasure of aiding a lottery winner in spending their money. Follow demand for green business and how it is affects spa chemical manufacturers. Learn how to navigate the tricky waters of return policies. Discover how the economy has affected the customer service that you can provide.
Off-site events can be a huge risk, and there isn’t much room for error. However, the payoff of getting your product in front of a customer is paramount to keeping your store up and running. Connections with out-of-industry people and business may open up a whole new world of qualified prospects. Learn how to blog your business from the pros.
After a year of learning from retailers outside the industry, we’ve assembled the themes that hit home. Although we have been watching North America closely, what is it that makes companies want to expand over the Atlantic to Europe. Tips to make the uncomfortable collection process easier on you and your customers.