Cross-platform social specifications
Social Campaign
A four-week campaign that builds repetition through coordinated posts, short-form video and paid distribution.
What’s included
A quick reference for the creative, copy and links SpaRetailer needs.
- Four cross-platform posts
- One short video
- Paid media
- Recommended four-week rollout
- Campaign report
Technical requirements
Supply clean, final assets using the specifications below.
Materials needed
- Four finished post images plus one vertical video, or production-ready source assets
- Headline, post copy and link description for each post plus the video script or talking points, on-screen text and caption
- Call to action and destination URL for each placement plus the campaign objective, audience, message sequence, logo, brand guidance and social handles
Example
The example below shows the required square creative format. Video requirements are listed separately.
Text to provide
For each post: headline (25 characters maximum), post copy (500 characters maximum), link description (30 characters maximum) and destination URL.
Script or talking points, on-screen text, caption, call to action and destination URL.
Campaign objective, intended audience, message sequence, brand guidance and accounts to tag (90 characters maximum).
GPM Brands concept built from current advertiser creative. Social Campaign is a new package and no prior package results are implied.
Ready to submit?
Send your materials through the SpaRetailer submission form. Questions about strategy, timing or availability? Email production@kendrickcontent.com.