Cross-platform social specifications
Social Impact
A sustained six-week campaign with the strongest posting cadence, two videos and paid amplification.
What’s included
A quick reference for the creative, copy and links SpaRetailer needs.
- Six cross-platform posts
- Two short videos
- Paid media
- Recommended six-week rollout
- Campaign report
Technical requirements
Supply clean, final assets using the specifications below.
Materials needed
- Six finished post images plus two vertical videos, or production-ready source assets
- Headline, post copy and link description for each post plus video scripts or talking points, on-screen text and captions
- Calls to action and destination URLs for each placement plus the campaign objective, audience, message sequence, logo, brand guidance and social handles
Example
The example below shows the required square creative format. Video requirements are listed separately.
Text to provide
For each post: headline (25 characters maximum), post copy (500 characters maximum), link description (30 characters maximum) and destination URL.
For each video: script or talking points, on-screen text, caption, call to action and destination URL.
Campaign objective, intended audience, message sequence, brand guidance and accounts to tag (90 characters maximum).
Polaris concept built from current advertiser creative. Social Impact is a new package and no prior package results are implied.
Ready to submit?
Send your materials through SpaRetailer’s submission form. Questions about strategy, timing or availability? Email production@kendrickcontent.com.