Integrated campaign specifications
Sponsored Content
A useful sponsored article published on SpaRetailer’s website, supported by email and social promotion created by our team.
Download PDF specs
What’s included
A quick reference for the creative, copy and links SpaRetailer needs.
- One sponsored article published on SpaRetailer.com
- One dedicated promotional eBlast created by SpaRetailer
- Coordinated social promotion created by SpaRetailer
Technical requirements
Supply clean, final assets using the specifications below.
Article copy800 to 1,200 words
Article structureHeadline, subhead, section headings and body copy
Hero image1200 × 800 px · high-resolution JPG
Company logoHigh-resolution JPG, PNG or EPS · no fixed dimensions
Sidebar ad300 × 600 px · high-resolution JPG or PNG
In-article banner970 × 250 px · high-resolution JPG or PNG
LinksFull destination URLs supplied separately
Optional mediaEmbeddable video URL and image captions or credits
Materials needed
- Final article draft with headline, subhead and section headings
- Sponsor or byline name
- 1200 × 800 px hero image
- High-resolution company logo
- 300 × 600 px sidebar ad and its destination URL (optional)
- 970 × 250 px in-article banner and its destination URL (optional)
- Short company bio for the sponsor profile (optional)
- Company website and social profile URLs for the sponsor profile
- All article hyperlinks clearly marked in the copy
- Optional video URL, image captions and photo credits
Example
QCA Spas’ “Built to Last, Ready to Grow,” adapted to the new sponsored-content layout using supplied campaign artwork.
Ready to submit?
Send your materials through the SpaRetailer submission form. Questions about strategy, timing or availability? Email production@kendrickcontent.com.