What has been your most reliable technique for getting high-quality leads?
Have a question for our panel? Email us at editorial@kendrickcontent.com.
Angi Hess, Vice president/general manager
Spas and More!
Two locations in Sunset Hills, Missouri, and Overland Park, Kansas
We have spent the last couple of years working on our branding and name recognition, which has helped us increase our number and quality of leads. I made publicizing and promoting the health and wellness aspects of our products my personal focus for 2025. I have done this with podcast sponsorships, weekly appearances on livestream shows and advertising across print, podcast and CCTV. This has led to increased foot traffic for our showroom and events, and the lead quality is very high with conversion at 90% to 95%. We still use our CRM to manage leads from the manufacturer and from Facebook and Instagram.
Cody Hendrickson, CEO
Innovo Spa
Three locations in Traverse City, Grand Rapids and Detroit, Michigan
I have always found that creating educational and helpful tips for social media will create engagement. This will often lead to clients calling in wanting the experts to help with care.
Casey Loewen, Owner
Spa Guy Hawaii
Two locations on Oahu and Maui, Hawaii
On an island, it’s definitely word of mouth. We follow up with our customers and randomly call them to see how everything is going. This more engaging approach seems to lead us to many more sales. We also generate leads through Facebook, and the quantity is increased, but the quality isn’t.
Chet Lockwood, Owner
The Hot Tub Wherehouse
Two Bay Area locations in Santa Clara and Gilroy, California
The most reliable technique for acquiring high-quality leads is referrals. Referrals end up costing you less and gaining you more than any other single source of lead. It’s important to honor the customer and the referring party and make a deal. They all remember — treat them right and they’ll treat you right.
Michael Swartz, Owner / Co-owner
Heavenly Times Hot Tubs & Billiards / Arctic Spas Denver
Locations in Dillon and Wheat Ridge, Colorado
Word of mouth, word of mouth and yes — word of mouth. Despite technological advances in the marketing sector, we still find that our highest quality leads come through word of mouth. No matter the market size, there is no replacement for first-hand experiences being shared between friends and neighbors.
Happy employees are appreciated, respected and paid well, which in turn results in the love and care they show for our customers. Customers experiencing genuinely happy employees reflect positively on the company and assure them that they will get the highest quality service every single time. We don’t just say we are the best — we demonstrate through our interactions that we are top-notch. This sets us apart from the competition.
With the inability to control conversations that happen peer to peer, we make every effort to engage with our review pages where customers share their experiences. This starts with encouraging our happy customers to share their positive experience online. Their 5-star comments are priceless when it comes to acquiring new customers, which our company leadership responds to with deep appreciation.
In the unlikely event a negative review is posted, our manager or owner responds directly within 24-48 hours, ensuring the customer knows they are heard. This means acknowledging faults and providing the full picture when appropriate. We let people know that we are committed to making things right, and when we do, customers often proactively update their review to reflect their recovered experience.
Our company was created in 1999 and has built its foundation by caring for its staff. This has helped us retain quality employees, most of whom have been part of the Heavenly Times/Arctic Spas Denver family for over a decade and in some cases two decades. We continue to set our goal as taking care of our employees first, and in turn, can have confidence that our customers will also be cared for at the highest level. We set ourselves apart from other companies with the way we care for our employees, which becomes apparent to every customer from the moment they engage with our staff.