Bethany Branscum

Joined March 8, 2023

Articles 61

📩

|

Power Women

The hot tub industry thrives on problem-solvers, innovators and community-builders — and nowhere is that more evident than in this year’s Power Women. From family legacies to surprising pivots, they share a common thread: a commitment to people. Their stories reflect resilience, reinvention and the belief that there is room for anyone willing to learn, grow and lead with integrity.
Read More Power Women

Bachmann’s Pools, Spas and Saunas

When customers walk into a Bachmann’s showroom — whether in Madison or Brookfield, Wisconsin — the first thing they tend to notice is the polish: beautifully staged hot tubs, warm lighting and elegant finishes. But the Bachmann family says the real hallmark of their business is something you can’t photograph — it’s the intentional focus on care, consistency and steady growth that’s carried the company for over 40 years.
Read More Bachmann’s Pools, Spas and Saunas

Let’s Make a Deal

In today’s uncertain economy, hot tub retailers are facing a delicate balancing act: How do you meet customers where they are financially, protect your margins and keep sales flowing? Emily Chin, head of retail services for Wells Fargo, says the answer often lies in optimizing your financing strategy.
Read More Let’s Make a Deal