Bethany Branscum

Joined March 8, 2023

Articles 62

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Power Women

The hot tub industry thrives on problem-solvers, innovators and community-builders — and nowhere is that more evident than in this year’s Power Women. From family legacies to surprising pivots, they share a common thread: a commitment to people. Their stories reflect resilience, reinvention and the belief that there is room for anyone willing to learn, grow and lead with integrity.
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Let’s Make a Deal

In today’s uncertain economy, hot tub retailers are facing a delicate balancing act: How do you meet customers where they are financially, protect your margins and keep sales flowing? Emily Chin, head of retail services for Wells Fargo, says the answer often lies in optimizing your financing strategy.
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