Bethany Branscum

Viking Spas: Elite by Design

Viking Spas has built its reputation on quality and reliability, and with the release of its new Elite series models — the Apex and Ascent — the company has taken a decisive step forward in design, features and dealer support.

Profile

Jacuzzi: Leading with Purpose

When Robert Baird took over as CEO of Jacuzzi Spa, he brought his track record of driving innovation and growth across some of the world’s most recognized consumer brands.

Features

Let’s Make a Deal

In today’s uncertain economy, hot tub retailers are facing a delicate balancing act: How do you meet customers where they are financially, protect your margins and keep sales flowing? Emily Chin, head of retail services for Wells Fargo, says the answer often lies in optimizing your financing strategy.

Features

Ruin to Redemption

Amid the many stresses and challenges of running a family business, there’s one surprisingly common complication that damages personal relationships and business performance: addiction.

Chemicals

Serum: SuperSoft Success

Serum SuperSoft, recently introduced by Serum Watercare and built on years of development and feedback from dealers, aims to improve the hot tub ownership experience while driving long-term profitability for retailers.

Features | Retail Stars

Water By Design

This year marks the 40th anniversary of Water by Design, a family-owned business with four locations across Virginia, including Roanoke, Lynchburg and Christiansburg. The company has evolved into one of the region’s most respected hot tub retailers, thanks to the vision and entrepreneurial spirit of Paul Madden Sr. and his son, Paul Madden Jr.

Hot Tubs

Jacuzzi: Dream Come True

For hot tub owners, one of the most consistent pain points is water care, but the Jacuzzi True Water system aims to ease that burden.

Operations

A Fresh Perspective

In the evolving landscape of the modern workplace, understanding Generation Z — those born roughly between the late 1990s and early 2010s — has become crucial.

Hot Tubs

QCA Spas: Small Beginnings to Big Growth

Deep in the heart of Iowa, QCA Spas has been a player in the hot tub industry for decades, evolving from a small, family-run business into a modern, thriving company.

30 Under 40

Galaxy Home Recreation, Nimisha and Neal Patel — 30 Under 40 2024

Neal and Nimisha Patel are a husband-and-wife team helping lead Galaxy Home Recreation, a business that blends wellness and recreation for customers across Oklahoma and Arkansas.

30 Under 40

King Technology, Alex and Carson King — 30 Under 40 2024

Alex and Carson King officially joined King Technology — makers of FROG water care products — in 2017 and 2019, though Carson jokes that as third-generation family business members, they unofficially started at birth.

30 Under 40

Tim White — 30 Under 40 2024

In 2018, Tim White and his wife, Libby, took ownership of Aqua Vita Spas, the leading hot tub dealer and service provider in Steamboat Springs, Colorado. As president, White concentrated on enhancing the valet and service departments, ensuring customers received top tier care and support.

Viking Spas: Elite by Design

Jacuzzi: Leading with Purpose

Let’s Make a Deal

Ruin to Redemption

Serum: SuperSoft Success

Water By Design

Jacuzzi: Dream Come True

A Fresh Perspective

QCA Spas: Small Beginnings to Big Growth

Galaxy Home Recreation, Nimisha and Neal Patel — 30 Under 40 2024

King Technology, Alex and Carson King — 30 Under 40 2024

Tim White — 30 Under 40 2024

Contact

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