In the late 1980s, Coast Spas started as a retailer in the hot tub industry. However, in 1997, the company pivoted into manufacturing, a decision that laid the foundation for its trajectory of innovation and growth.
Established in 1968 by John and Diane Bassemier, Bassemier’s Fireplace, Patio & Spa is now led by their sons, Jeff and James, who took over as president and vice president in 2018.
Jay Broyer and Brandon Jones, second cousins who co-own St. Cyr Pool & Spa in Middleton, Massachusetts, are a pair of entrepreneurs who take an aggressive approach to business.
Even in a place as idyllic as Hawaii, people still want the relaxing benefits of hot tubs, but in such a unique location, it’s not always easy to sell and ship them.