Trade Show Toss Up
When you’re prepping for your next big store promotion or are in the thick of a busy season, it’s hard…
Light Up the Night
As a dealer, having your hot tubs front and center on the sales floor is a must — but there…
Misadventures in Moving
Compiled by Kim Patterson Any store owner who’s changed locations or added a location knows the process comes with glitches….
Smooth Moves
Opening a new location or changing store sites is an exciting prospect. Once the major logistics are mapped out and…
Capturing Your Target Audience
Geolocation technology can help you hone in on people who are right in your area, even if they’re just there…
Reviewing Radio Relevancy
There was certainly a time when radio was the king of advertising; if you needed to get your business name…
Selling Staff on Selling Backyard Products
Working in sales can be lucrative, especially for those who naturally relate well to others. As a salesperson, a paycheck…
Cover Valet’s New SHaDE Line
For the consumer, shopping for outdoor shade options has often meant choosing among inexpensive outdoor products that fail to perform…