Every other year, SpaRetailer returns to a feature we consider essential — Power Women. This isn’t about singling out one group at the expense of another; it’s about recognizing leadership that strengthens the whole industry.
As we close out one year and begin the next, it’s a good time to reflect on where our industry has been and where it’s headed. This issue of SpaRetailer does just that — celebrating the pioneers who built the hot tub category, spotlighting the retailers carrying it forward and, of course, the innovations shaping what’s to come.
When most in the industry think of swim spas, they picture the acrylic, portable units that took off in the early 2000s. But alongside that story — sometimes intersecting, sometimes running parallel — is another: the rise of swim machines.