What seasonal promotion or holiday-themed ad campaign has been most successful for your business, and why do you think it resonated so well with customers?
Superior Wellness announced victories in the 2025 WhatSwimSpa? Best Buy Awards, with four products across its portfolio recognized for excellence in design, performance and value.
Soake Pools, a leading luxury precast plunge pool manufacturer based in New England, and Harbor Saunas, a custom outdoor sauna manufacturer inspired by both Northeast and Scandinavian design and heritage, announced a strategic partnership.
Viking Spas, Inc., a leading U.S. manufacturer of hot tubs, announced the retirement of President John Clark, effective June 30. Stepping into the role of president is AJ Gallagher, who previously served as chief operating officer.
The Pool & Hot Tub Alliance announced the upcoming review and revision of ANSI/APSP/ICC-6 2013 American National Standard for Residential Portable Spas and Swim Spas and is calling for participation in the new PHTA-6 standard writing committee.
Bullfrog Spas announced the promotion of Ken Grant to director of sales — Canada. In his new role, Grant will lead all sales operations throughout Canada, building on his track record of driving dealer success and strengthening Bullfrog Spas’ presence in the market.
Platinum Spas announced the launch of its new Luxury Collection of hot tubs, featuring six models that incorporate the company’s latest technology and energy-efficiency advancements.
May Manufacturing, a leading U.S. producer of hot tubs and swim spas, announced the appointment of Josh Cowley as CEO. The company produces Artesian Spas, Marquis Spas, Nordic Hot Tubs, TidalFit Swim Spas and Tropic Seas Spas.