Fitness is the Key
With the evidence laid out in front of the customer, the choice is obvious. The benefits of the swim spa…
Are They Worth It?
I hear both extremes when I ask about the value of participating in home shows. Some dealers spend 80 percent…
Swim Spas Vs. Pools
Swim spas have changed the landscape of the hot tub industry — so much so that some business plans have…
Setting the Tone for Service
As a salesperson, it is our job to sell the product. As a sales professional, understanding the structure of the…