Just 5% of American households owned a hot tub in 2019. At the time, one of the biggest challenges for hot tub dealers and manufacturers was how to increase product awareness and convert interest into sales.
But the lives of the customers — and the industry — have changed since then. And so have the challenges.
The pandemic inspired homeowners to create inviting outdoor living spaces. The hot tub that was once just a “maybe, someday” addition became a must-have. Many manufacturers could not anticipate the increased demand for an at-home oasis and did not have the capacity to increase production. Global supply chain issues have resulted in unpredictable lead times.
It can be frustrating. You want to grow your business but you can’t get enough product.
Building for growth
One manufacturer was strategically positioned to meet demand in the pandemic market and is continuing to grow as the world returns to “normal.”
Master Spas has been committed to making major capital investments at its Indiana campus, not only to meet demand but to anticipate the future of the industry. A dedicated swim spa factory went online in 2019, with the potential for continued growth.
Since 2020, the number of Master Spa units produced has increased 150%. The number of Master Spas’ team members has grown by 133%.
The company operates out of a state-of-the-art, 583,000-square-foot manufacturing facility on a 45-acre manufacturing campus. It is the largest portable spa, hot tub and swim spa manufacturer that makes 100% of its products in the U.S.A.
Master Spas grew partly because of its strong dealer network, reputation for quality and innovation, and continued investment in marketing and branding.
Master Spas is now providing the opportunity for retailers to join its dealer network and experience the sustained growth they are looking for. The company offers a diverse product offering, industry-best warranties and sales reps focused on your success. In addition, retailers are supported by an award-winning marketing team and an Indiana-based customer support team.
A worldwide network of dealers
A hot tub or swim spa is often an investment in the customer’s well-being or backyard. Retailers guides the customer through the entire process — suggesting models, offering financing and delivering with confidence. In addition, they offer support and resources beyond the sale.
Spa retailers are the connection and lifeline between the manufacturer and the customer. Master Spas is continually striving to improve our level of support and raise the bar in the industry.
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Master Spas supports its dealers with tools to make a positive impact on our customers, and the result is greater sales and more profits.
Programs offered include a dealer reward and recognition program that includes an all-expense-paid trip for top earners; a dealer extranet that makes important information easily accessible; and a lead management portal. Master Spas creates and shares tens of thousands of leads with its dealers, as well as follow-up campaigns to nurture those leads.
But the relationship with the dealer network goes beyond incentive programs, sales training and lead generation.
Master Spas believes in creating lasting, authentic partnerships with its dealers. The company has an executive management open-door policy that grants dealers access to key management day or night.
While working with a local retailer who knows his market, the customer also knows that Master Spas backs the product.
The company has a long history of creating innovative, quality products that have raised the bar in spa manufacturing, while meeting the changing needs of the consumer. Its quality and innovation have repeatedly been recognized with industry accolades and awards, including being named Ernst & Young Entrepreneur of the Year and receiving a BBB Torch Award for Marketplace Ethics.
The dedication to excellence extends beyond business to the whole industry, with key members of the Master Spas team serving terms as committee and board members of PHTA’s International Hot Tub Association. In an industry survey of hot tub retailers, Master Spas products earned the top rating for overall quality after one year of ownership.
Today’s consumer is bombarded with more marketing images each day than ever before. This, along with rising costs and lower return, makes it more difficult for dealers to penetrate their markets with traditional marketing campaigns.
While other manufacturers have slashed marketing budgets and teams, Master Spas continues to grow its efforts with a multi-platform marketing strategy to support dealers. From a strong social media presence to national podcast advertising, the efforts have driven high-quality leads to dealers on a consistent basis leading to qualified, easy-to-convert sales.
Join Master Spas
Don’t miss this golden opportunity to partner with Master Spas, a recognized leader in hot tubs and the world leader in swim spas. Open markets won’t last long!