In keeping with our Stars Expansion theme for this issue, we’re highlighting educational sessions at The Pool & Spa Show that can help your business grow.
Mining Your A$$ETS — Maximizing Your Business’ Bottom Line
Monday, Jan. 27, from 12:30 to 2 p.m.
CEU Credits: 1.5
Presented by Dennis Gray, Backyard Brands Inc.
This workshop will illuminate one of the greatest threats facing professional retailers in our industry — accelerated customer defections of aftermarket products (parts, accessories, water care, etc.) — and will introduce corrective actions and behaviors. Discussion will include how the sale of new pool projects and hot tubs has added to this problem and has led to losing recurring revenue to the aftermarket business. Attendees will leave with a fresh perspective on this largely hidden but significant and growing problem.
Qualifying for Fun and Profit
Monday, Jan. 27, from 2:15 to 3:45 p.m.
CEU Credits: 1.5
Presented by Mario Rossetti, Rossetti Enterprises
Qualifying leads is a misunderstood and almost ignored process in our industry. Wasting time and resources on less-than-qualified prospects is a profit killer. When leads are plentiful, as is the case of the economy today, it becomes critical to qualify leads quickly and efficiently to be sure time and expertise is spent on prospects who offer the best chance for success.
Developing a Strong Organization Through Team Building
Tuesday, Jan. 28, from 8:30 to 10 a.m.
CEU Credits: 1.5
Presented by Mark Kremen and Robert Kane, Training Unlimited
Your employees are the most important people within your organization. They are the key to your success. This workshop will explore how to build a strong and effective team. It will provide you with the tools to take back to your organization to use immediately. It will provide tips on how to build and maintain exceptional teams.
The A.C.E. Model: 8 Steps to Delivering an Astonishing Customer Experience
Tuesday, Jan. 28, from 8:30 to 11:45 a.m.
CEU Credits: 3.25
Presented by Anne Obarski, Merchandise Concepts
Focus on eight critical areas of your store that each need to make your customer gasp. New research reveals that ‘To see, touch, feel and try out items’ is the top reason consumers shop in physical stores versus online. With 62% of shoppers wanting to kick the tires, retailers must create compelling in-store shopping experiences. Your store’s grading scale includes exterior and interior marketing, employees and four more considerations you might not have thought of.
Get Out of Your Comfort Zone: How to Start Digital Marketing
Tuesday, Jan. 28, from 10:15 to 11:45 a.m.
CEU Credits: 1.5
Presented by Steve Berens, Clear Comfort
In 2020, good digital marketing will set thriving pool and spa businesses apart. This session identifies how your business can easily and cost effectively approach digital marketing, whether you’re an established industry leader or a small dealer.
On The Floor: Merchandising GPS for Increased Sales
Wednesday, Jan. 29, from 8:30 to 10 a.m.
CEU Credits: 1.5
Presented by Anne Obarski, Merchandise Concepts
Eye-catching displays can grab your customers’ attention and drive revenue. Your employees may still be struggling with the right way to create displays and place product on your shelves. This session will address the new things your customer expects to see when they come in your store to make their experience memorable.
The Deadly Dozen Company-Crushing Killers
Wednesday, Jan. 29, from 8:30 to 11:45 a.m.
CEU Credits: 3.25
Presented by Brett Abbott, Pool Builder Marketing, LLC
There are 12 company-crushing killers potentially running loose inside your business. Called The Deadly Dozen, any one of them can cause your company to get stuck, stagnate and even go out of business. This course will expose those revenue assassins and give you the weapons to root out and destroy these enemies of profit and progress before they destroy your company.
Google Ads — How to Get Results and Not Get Burned
Thursday, Jan. 30, from 8:30 to 10 a.m.
CEU Credits: 1.5
Presented by Brett Abbott, Pool Builder Marketing, LLC
Pay-per-click advertising (Google Ads in particular) can make you a lot of money, but it can also drain your bank account in a hurry if you’re not careful, especially now that so many of your competitors are doing it. Find out from the experts why 90% of all PPC advertisers barely break even while top 10% make money hand over fist.
PHTA Certified Hot Tub Technician (CHTT)
Meets license requirement in New Jersey and Long Island, New York
- Sunday, Jan. 26, from 8 a.m. to 5 p.m.
- Monday, Jan. 27, from 8 a.m. to 5 p.m.
- Tuesday, Jan. 28, from 8 a.m. to 12 p.m.
Quick Reference: Must Visit Booths
Visit our partners — and us — in Atlantic City. Booth numbers are still pending.
- Aqua Comb / Mi-Way
- Artesian Spas
- BioLab / NC Brands
- Jacuzzi Hot Tubs
- Pleatco
- Serum
- SpaRetailer Magazine