alex king

 King Technology Expands Leadership Team

King Technology, the maker of FROG and other water care products, has announced the expansion of its leadership team with new roles for Brian Holliday and Alex King.

“We’re expanding the team to meet current and projected growth,” president Randy Roseth says. “These positions will provide strategic leadership to best serve the company.” 

Holliday joins King Technology in the newly created director of strategic growth role.  

His most recent roles were with KIK Consumer Products, makers of Bioguard pool and spa products, where he held leadership positions in marketing.  

“I have admired King Technology for my entire 12-year pool and spa career,” Holliday says. “Simply put, King Technology has a passion for delivering innovative consumer products, and they do it within a company culture framework that is both refreshing and appealing. Leadership is committed to growth, and I can’t wait to see what is next.”

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Holliday will focus on supporting the development and execution of the strategic growth plan, helping discover and capitalize on future growth opportunities for the company.  

“His extensive experience and knowledge in the industry will serve as a collaborative partner to the rest of the organization,” says Jon West, chief revenue officer.

In another new position, Alex King has been promoted to director of customer experience. 

As a regional sales manager over the last five years, King brings a deep knowledge and understanding of the pool and spa industry’s market to this role, along with the many strong relationships he has developed with King Technology’s partners. 

“I’m looking forward to gaining deeper insights from our customers, so we can further elevate the voice of our customers within our organization,” King says. “I’d like to emphasize that we will continue to innovate our products, resources and processes to provide our customers the best experience possible which will ultimately fulfill our vision to ‘Enrich lives daily.’ ”