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Superior Wellness hires staff, partners with charity

Australian hot tub manufacturer Superior Wellness, which recently began sales in North America, has expanded its marketing and customer service teams.

Chloe Steele joins as the company’s marketing executive, with previous marketing experience including brand and PR manager, marketing and PR executive and international marketing executive for the CCM Group and RM Resources. Steele has a first-class honors degree in international events management. She will be responsible for social media, internal communications, creating content for manuals/guides and the company blog. 

Jack Wheatman joins as a graphic designer for Superior Wellness. Wheatman has spent the last four years working as the global signage project manager and graphic designer for the Frasers Group. He has a bachelor’s degree in graphic design and creative media. Wheatman will be assisting with all things design including spec sheets, brochures, marketing material for company partners, POS for the new Miami Spas showroom and more.

Marie-Cecile Raynaud joins Superior as a customer service advisor. Raynaud speaks fluent French, which will be helpful in working with international partners in after sales (previously called the warranty department). She has held previous customer service roles and was also a teacher.

Additionally, in July Superior Wellness announced its official charity partner: Fibromyalgia Action UK. Through this partnership, the company aims to raise both awareness of the condition and much-needed funds. On July 1, Superior’s retail division, Miami Spas, began donating £5 per hot tub sold to Fibromyalgia Action UK. Superior will also be offering a 5% discount on hot tub purchases to all Fibromyalgia Action UK members.

Throughout the year, the Superior Wellness team will take part in a series of charity events. The first was the Tough Mudder run August 1. Thirty-nine Superior Wellness team members participated, and all funds raised went directly to Fibromyalgia Action UK.

“We are delighted to be working closely with Fibromyalgia Action UK,” says Rob Carlin, managing director at Superior Wellness. “My mum suffers from it and one way for her to actually cope with the condition is a nice soak in the hot tub. The warm water and the hydrotherapy from the jets can make a difference. We hope to raise awareness of the condition through the partnership, particularly amongst young people, as many may not even know what it is. There is great synergy between our brands and we are very excited about our partnership.”