When I attend trade shows as a buyer, I focus on being strategic with my time and decisions to make sure I bring back real value for the business:
When we move beyond being a typical salesperson, we can establish a vision of what is required to become excellent at our jobs (selling), not just for one year but for all years. We understand we have much work to do, and it won’t happen overnight. There is no hack or shortcut to excellence and sustainability; it is a continuous effort of growth and development.
I was the general manager of a trades company for many years. Salespeople would come by the office on a...