Episode #147 I’ve Visited Hundreds of Spa Retail Stores. Here’s What the Best Ones Do Differently with Mario Maichel
Megan Kendrick welcomes back Mario Maichel, senior manager of dealer development at Watkins Wellness, to discuss what he sees in…
Episode #146 Agencies Suck but Yours Doesn’t Have to with Greg Haines
Host Megan Kendrick welcomes back Greg Haines of Compass Digital to discuss how spa retailers and small businesses can avoid…
Agency Matters
In my roles at Watkins Wellness and the American Red Cross over the last 30 years, I’ve hired, managed and parted ways with dozens of agencies, and for the past decade, I have led an agency focused largely on the hot tub retail category.
That experience has reinforced one thing: Agencies can be tremendously valuable partners when the relationship is working well.
Where Everybody Knows Your Name
When finding the right marketing partner, trust is the key to success. With so many agencies and professionals, a local relationship may give you the most bang for your buck.