What’s a CVSM?
A Custom Visual Standards Manual, or CVSM, is one of the best ways to guarantee your employees maintain the look…
Episode #18, The Good, Bad and Ugly of Hot Tub Retail Stores
Longtime columnist Linda Cahan joins us to discuss some of the good and bad things she sees in hot tub…
Experiential Retail
Retail used to be fun. Before the recessions of 1980 to 1982, many retailers were organizing events and promotions to…
Outdoor Lighting for Better Living
Outdoor living areas are the new décor frontier. They are a great opportunity for your stores to offer new shopping…
Does Consistency Matter?
Years ago, you could walk into a McDonalds in Tai Pei, Taiwan, and other than the addition of Chinese characters…
Retail Tech Tools
ONCE UPON A TIME, all the tech you needed to run a successful store was a decent cash register. Now,…
Money Metrics for Visuals
I was driving north up the highway to Portland, Oregon, when I noticed a huge inflatable blowup of a couple…