The book “The Knowing-Doing Gap” says that the gap between knowing something and taking action is a more difficult gulf to traverse than the gap between ignorance and knowledge. The problem isn’t simply about what we don’t know; it’s what we know and do nothing about. So understanding the traits of a fixed or growth mindset can be the difference between a flailing or sustainable career.
Making yourself heard above the din of larger retailers’ lower prices and large selection may feel intimidating. But here’s the good news: You already have the tools you need to be your community’s go-to for all things hot tub-related.
The International Hot Tub Association understands the challenges and opportunities that come with selling hot tubs. To help retailers boost sales, we’ve compiled a guide with practical tips and strategies.