It may be scaling your business, navigating market uncertainties or being thrust into a leadership role.
Whatever the catalyst, many spa retailers eventually realize they can’t — and shouldn’t — do everything alone. At that point, they begin exploring coaches, peer groups or professional communities that offer the experience, perspective and accountability for personal and professional growth.
Women of Water (WOW) was developed to amplify voices, support career advancement and ensure the next generation of industry leaders reflects the diversity of our communities and clients. Through education, mentorship and peer-to-peer networking, the initiative is empowering women and encouraging them to stay in the industry, assume leadership roles and build confidence.
The pool and hot tub industry is experiencing a resilient market, driven by stability in the service sector, but there are challenges related to profitability and economic headwinds, according to the Pool & Hot Tub Alliance’s Q3 2025 Quarterly Pulse Survey.
The International Pool | Spa | Patio Expo brought together professionals from over 40 countries for three days of education, networking and product innovation, highlighting new technologies shaping the pool, spa and outdoor living industries.
The Pool & Hot Tub Alliance announced Scott Frost has been appointed as chairman of the board for 2026.
“The pool and hot tub industry is evolving with the introduction of new technologies and innovations, while increased competition for qualified talent threatens operations and growth,” says Sabeena Hickman, president and CEO of the Pool & Hot Tub Alliance. “Professional development and continuing education are the only way forward to thrive in this highly competitive environment.”
The Pool & Hot Tub Alliance has launched the Center of Excellence, an online, on-demand training hub designed to help pool and hot tub professionals expand their skills and knowledge.
The International Pool | Spa | Patio Expo announced the keynote sessions for the upcoming event in Las Vegas from Oct. 22-24.
The Pool & Hot Tub Alliance announced the publication of its 2024 Business Operations Survey Report. This comprehensive report provides a detailed analysis of key operating data from across the pool and hot tub industry, offering critical benchmarking information for businesses of all sizes and sectors.
The International Pool Spa Patio Expo has opened registration for its 2025 show in Las Vegas on Oct. 22-24.
Trade show season is just around the corner. While walking the show floor lets you learn about new brands and products, it can also open your company to potential noncompliance.
The Pool & Hot Tub Alliance and POOLCORP announced the launch of Women of Water.