Everyone’s in Sales — Even Technicians
I have rarely met a service tech who considered themself in “sales,” and I understand why — in their world, salespeople usually create problems, and techs fix them.
Making Your Store a Destination
When Sky Matula opened The Hot Tub Store’s sixth showroom in Santa Rosa, California, he knew he wanted to do something different.
The Art of Selling Well
Even when hot tub demand was through the roof, closing a sale sometimes still came down to who was doing the selling. As sales have slowed, honing the sales craft has become even more important.