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spa industry

Analyzing Your Market

In the spa industry, competitive analysis and market analysis help retailers learn business tactics from regional competitors as well as understand their market positioning and competitors’ strengths and weaknesses. With that knowledge, retailers can pick the best ways to grow.

Accessories Current Issue

Tech Meets Tranquility

Balboa Water Group has partnered with WaterGuru, Inc. to bring advanced water monitoring technology to the spa industry.

IHTA Corner

Finding Your Perfect Fit

The demand for knowledgeable and passionate retail staff is on the rise, but attracting the right candidates can be a challenge. Here are some tips to help your hot tub retail store stand out and land the best talent for the job.

30 Under 40

Tim White — 30 Under 40 2024

In 2018, Tim White and his wife, Libby, took ownership of Aqua Vita Spas, the leading hot tub dealer and service provider in Steamboat Springs, Colorado. As president, White concentrated on enhancing the valet and service departments, ensuring customers received top tier care and support.

30 Under 40

Max Blaser — 30 Under 40 2024

Max Blaser began his career in the spa industry as the marketing manager for Mountain Hot Tub.

30 Under 40

Shannon Grady — 30 Under 40 2024

In 2019, Shannon Grady and her husband moved to the scenic town of Bozeman, Montana, where she found her professional home at Mountain Hot Tub.

30 Under 40

Colby Smith — 30 Under 40 2024

Colby Smith’s career in the spa industry started with a hands-on role as a hot tub delivery team member at Galaxy Home Recreation in Oklahoma City.

30 Under 40

Cole Taylor — 30 Under 40 2024

Cole Taylor grew up in a family business centered around landscape and pool construction.

30 Under 40

Damian Goncalves — 30 Under 40 2024

Damian Goncalves has built a career at Viking Spas by focusing on the power of data and analytics.

30 Under 40

Daniel Yonkers — 30 Under 40 2024

After working as a supplier for The Home Depot and seeing Viking Spas’ company culture from the outside, Daniel Yonkers knew it was where he wanted to be.