Reconsider Snail Mail
In addition to writing for SpaRetailer, I am a marketing strategist and copywriter. In those latter two capacities, clients and…
SR Panel: Outdoor Products
Michael Nekahi, co-owner Black Pine Spas & Leisure Products Seattle, Washington Black Pine Spas has traditionally been a hot tub…
SR Panel: Outdoor Products
Michael Nekahi, co-owner Black Pine Spas & Leisure Products Seattle, Washington Black Pine Spas has traditionally been a hot tub…
Caldera Spas: A Utopian Redesign
When Caldera Spas redesigned its flagship Utopia line for 2016, the company hoped to change not just how people perceive…
New or Used?
There was a time when retailers laughed and turned their noses up at the thought of carrying used hot tubs….