WHEN BILL MEYER, owner of Premiere Hot Tubs in Austin, Tex., talks about his focus on closing sales, he wants...
MOST WOULD AGREE that 56 is not all that old, but Duane Hunt, owner of Halcyon Spas in Regina, Saskatchewan,...
IMAGINE RECOVERING FROM THIS: It’s the spring of 2009 and you just spent $25,000 on a two-week radio campaign. In...
WHEN THE FOLKS AT MASTER SPAS convinced Joe Stone to jump back into the hot tub industry, he knew the...
IN MAY OF 2010, Pristine Pools and Spas moved into a 20,000-square-foot showroom, 18,000 square feet larger than where it...
WHEN MONEY IS TIGHT, it can be tempting to slash the marketing budget first. But for Fun Outdoor Living, that...
MISHAWAKA, IND.-BASED Evergreen Hot Tubs has been in business for almost a quarter century. The company has spent those years...
DEAN SALVANI ISN’T PULLING any punches. After 35 years in the industry, the owner of Long Island, N.Y.–based Backyard Masters...
THE HOT TUB INDUSTRY has faced many challenges over the years, but at least most people recognize a spa when...
AFTER MORE THAN 30 YEARS in the industry, Larry Berczyk, co-owner of Minn.-based Valley Pools & Spas, says his favorite...
MOVING INTO A 13,000-square-foot building and switching to a new hot tub manufacturer in a matter of six months may...
SO-CALLED “SLASHERS” are everywhere these days. Writer/editor, actress/singer, director/producer…but spa owner/minister? That’s a new one. In past issues, we’ve interviewed...