Alicia Peter — 30 Under 40 2024
Alicia Peter began her career as a hot tub skeptic. “I thought that the hype around wellness through water was dramatized,” she says.
Josh Michels — 30 Under 40 2024
Josh Michels grew up in the family business, Backyard Leisure, which his parents founded in 1998.
Backyard Leisure Expands Reach With Store Opening
Backyard Leisure, a leading retailer in premium hot tubs and swim spas, launched its fourth store in Peoria, Illinois, on July 28.
Caldera Spas: Small Changes, Big Payoff
Caldera launches redesign of its top line offering, helping to keep them at the forefront of consumer tastes and bringing them more in line with the overall brand.