The Hot Tubs for Heroes program, launched in 2015, has grown into an initiative for veterans nationwide. The initiative began as a local effort in partnership with Spa Palace in Colorado Springs. Garrett Guinivan, an Army Reservist at the time, was inspired by his involvement with the charity Wish for Our Heroes, a group dedicated to fulfilling the needs of veterans. After a request for a spa donation for a veteran in Colorado Springs, Guinivan partnered with Mike Wiege, president of Spa Palace, to make it happen, and Hot Tubs for Heroes was born.