Network and socialize with fellow young professionals. Admission includes select alcoholic and non-alcoholic beverages and appetizers. Registration is free but space is limited, so reserve your ticket when registering for the show.
6–8 p.m. | Gilley’s Dallas Welcome Party
Kick off the week with food, drinks and entertainment. At the Welcome Party, attendees and exhibitors can network, see a great view of the Dallas skyline and enjoy complimentary beer, wine and appetizers. Trolleys will be available to take attendees to and from the Omni Hotel (the host hotel).
Wednesday, November 17
5–6:30 p.m. | Grill + Chill Area BBQ Bash
Expo staff will fire up the grill, and attendees can kick up their feet and enjoy a relaxing evening. Once the expo hall closes Wednesday, the BBQ Bash starts outdoors in the Grill + Chill Area. Attendees can network, enjoy refreshments and devour the goodies being roasted, grilled, poached and more.
7–10 p.m. | The Tower Club GENESIS Annual Family Reunion & Winemaker Dinner
Engage with fellow GENESIS students, sponsors, faculty and industry personnel on this special occasion. Enjoy incredible wines and relish an extraordinary four-course meal.
Thursday, November 18
2–2:30 p.m. | Show Floor Pool Prize Party
The Pool Prize Party will wrap up the last day of the show with tons of laughter, excitement and giveaways. Various products in the Pool Prize Party will be displayed within the Product Showcase. Attendees will receive a raffle ticket for a chance to win prizes. Collect additional tickets (and increase your chance of winning) by visiting booths of participating exhibitors. Winners will be drawn at the Pool Prize Party, so raffle tickets must be turned in prior.
The PSP Expo/DeckExpo supports professional prosperity through a world-class conference program. Over 45 well-respected speakers will cover topics from every segment of the residential and commercial pool, spa and outdoor living industries. The program is crafted through an advisory committee of industry veterans, thought leaders, and strategic partnerships with The Pool & Hot Tub Alliance and GENESIS.
Below are courses that caught our attention. Log in to your PSP Expo account to add them to your Show Planner. There, you’ll find information on the course location and more.
Tuesday, November 16
7:30–8:45 a.m. Best Practices for an Optimized Service Department
Mike Leone, founder and product manager at Pool Office Manager
This course will cover the principles of streamlining your service department using proven techniques from companies large and small. Learn the LEAN methodology to increase efficiency, customer satisfaction and profits. Understand the formula to effectively improve your service with real-life examples, real data and an open discussion with peers.
11:45 a.m.–12:30 p.m. The Three Critical Aspects of a Tried-and-True Ad Plan to Grow Your Retail Business
Jake Ricks, director of marketing at Bullfrog Spas
Advertising technology and techniques change at a pace that is hard to follow, let alone harness to help your business. But some things don’t change; they just work, over and over. Join us for an explanation of a retail advertising plan with three simple elements, proven effective at driving qualified customers now and building your brand for long-term success.
1:45–2:30 p.m. | Show Floor From Search to Sold – 100% Digitally
Nate Tall, vice president of sales at Podium
Over 89% of customers make informed decisions about which business will be most convenient for them by checking the business’ online reviews. If you’re in the service-based business, connecting with your customers in a modern and convenient way is key to ensure your business’ success. Come learn how reviews can help you receive great feedback, earn more customers and build an online reputation that will ensure you’re at the top of the Google search.
Spa accessories alone constitute over $1.4 billion in sales annually. The challenge for dealers is competing with large online stores that offer low pricing. The seminar will show the many benefits of having an online store, how to compete, how to build it yourself and how to make it successful.
3:30–4:30 p.m. | Show Floor BUSINESS 2342: Managing High Lead Volume
Lea Frederick, owner and design specialist at Vue Custom Design
With everyone stuck at home and not many pools open, the floodgate of prospective pool owners is overwhelming. This class will discuss tools for filtering the serious leads from those just trying to get information (and taking your time from serious prospects) about putting a pool in their backyard.
Thursday, November 18
9:15–10:30 a.m. Take your Retail Game to the Next Level — Top 10 Retail Pitfalls to Avoid
Ted Lawrence, vice president of sales excellence at BioLab (formerly the corporate retail manager at POOLCORP)
The course will cover how to recognize top retail challenges in your business and provide solutions to each. Consumer empowerment is the theme in today’s retail, and this course will show how to ready your business not just for today’s customer but also tomorrow’s.
12:30–1:30 p.m. | Show Floor How to Create and Execute a Growth Plan
Shan Johnson, co-owner of Premier Pools & Spas Dallas
What do you need to successfully grow your business without hurting your customer experience? Learn which areas to focus on at each revenue level of creating your company’s custom growth plan. Learn what minor adjustments, with minimal effort, will drastically improve your growth results while minimizing growing pains.
Don’t forget to hit the showroom floor and discover something new; this event is often where vendors launch new products. If it pertains to outdoor living, you’ll likely find it at the International Pool | Spa | Patio Expo, co-located with DeckExpo, including the following product categories: