2025 30 Under 40 Recipients
Congratulations to SpaRetailer’s 30 Under 40s for 2025.
Nominations for 2026 will open in April. Make sure you’re signed up for our newsletter to be notified.
Nominations for 2026 will open in April. Make sure you’re signed up for our newsletter to be notified.
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In Northern California, the idea of transforming wine barrels into hot tubs struck Rolf Engelhard and Denis Kasten in 1976.
Spa water needs to be changed occasionally. In some cases, it’s because total dissolved solids or cyanuric acid levels have gotten too high. In others, it’s because the water has been overused or neglected.
Alicia Peter began her career as a hot tub skeptic. “I thought that the hype around wellness through water was dramatized,” she says.
The hot tub industry thrives on problem-solvers, innovators and community-builders — and nowhere is that more evident than in this year’s Power Women. From family legacies to surprising pivots, they share a common thread: a commitment to people. Their stories reflect resilience, reinvention and the belief that there is room for anyone willing to learn, grow and lead with integrity.
Let’s get together for a quick meeting.”
If the hair on the back of your neck just stood up, or you’re looking for the closest exit, you are not alone. While they are meant to share information, encourage collaboration and build morale, few meetings prompt excitement.
When the founders of Great Bay Spas & Sauna approached Jamie Burson in late 2019 about buying the company, he was caught off guard. He’d been with the New England retailer since he was 20, working his way up from the warehouse to sales and management, and had always dreamed of owning the business. But when the opportunity came, it suddenly felt real.