Saber Grills: Get Grillin’
You might think it’s impossible to find someone who can talk passionately about outdoor grills and how to make them…
Unveiling New Lines
When adding grills, furniture or another spa manufacturer to your product offerings, the inclination is to run print or broadcast…
Best Service-Department Tips
Now that the holiday decorations are put away and most New Year’s resolutions successfully broken, it’s a great time to…
Turbo Spas: New Eco Series Swim Spas
Jeff Davis, president of California-based Turbo Spas, has a passion for the product he and business partner Ross Herman, vice…
Reconsider Snail Mail
In addition to writing for SpaRetailer, I am a marketing strategist and copywriter. In those latter two capacities, clients and…
New or Used?
There was a time when retailers laughed and turned their noses up at the thought of carrying used hot tubs….
Swim Spas Off-Site
A 45-year veteran of the spa industry, Joe Stone has an infectious excitement about swim spas. Starting in the manufacturing…
Take Aim
Photography By Jim Kullmann Thousands of years ago, a Roman statesman and philosopher named Seneca said, “Our plans miscarry because…
Click Like
Facebook advertising can be very profitable — if you do it properly. Out of necessity, in the last two years…
Dream Maker crosses the line with innovative new spa
Dream Maker Spas of Lake Mary, Florida, has evolved rotomold spas with the introduction of its new Crossover line. Dream…
Factory Automation
A popular theme in science-fiction narratives is the prediction that machines, robots, smartphones and computers will one day take over…
All Eyes On You
Truck wraps, logo uniforms…retailers have used these and other means to brand and promote their businesses for years. Here, a…